Five ways to increase customer basket size with a POS software

Grocery stores see a lot of footfall. To grow with time, they need to attract new customers, increase the purchase basket size of existing customers, and retain customers over a long period of time, so that they can grow. 

To increase customers’ basket size, you can use your grocery store billing software that will help automate the process of increasing customer basket size over time. 

Here’s how a POS software can be used in this context: 

1. Understand what’s purchased together

With the help of customer purchase data collected by POS systems, one can study which products are purchased together, in general. This information can be used by merchandisers to place products strategically in stores and to package goods in a way that it increases basket size of customers. 

2. Offer what customers want

Data analysis also shows what customers like to purchase over time. This helps merchandisers plan their stock in a way that customers are influenced to purchase larger baskets of products. Inventory can be optimized to different seasons and occasions to get the best results. 

3. Give discounts and offers that work with your audience

POS software also help you identify the types of discounts that work for your clients. You can try different marketing campaigns and study their effects on revenue with the help of data provided by your POS software. 

4. Introduce happy hours

A POS software also helps understand and identify rush and slow hours, so that you can introduce happy hours to get more footfall and sell larger baskets of goods. 

5. Give suitable product recommendations

After understanding what types of products are purchased by individuals or certain profile of customers, you can give digital or manual product recommendations to your customers. This will help you increase your customer basket size. 

In the above manner you can use your grocery store billing software to optimise your selling strategy and sell larger baskets of goods.

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