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Showing posts from September, 2018

Tips for Customer Loyalty Programs for E-commerce

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Customer Loyalty Programs can get amazing results when used with an e-commerce website. E-stores enable businesses to sell to a wider audience and streamline sales, reducing the cost of acquiring and serving a customer. Loyalty programs, when combined with e-commerce, further reduce the cost of making sales, as it costs five times more to get a new customer than to retain an old one. Here are a few tips to optimally integrate your customer loyalty program with your e-store. The Right Loyalty Program: E-commerce platforms make it easy for you to choose the right loyalty program for your customers. Understand what will motivate them to return to your store or purchase more products, and then offer them that. With an e-commerce set up, you can easily undertake A/B testing on a few loyalty program structures, and see which works best to attract customers. The loyalty programs you can easily integrate with an e-commerce system are point-based, tier-based, value-bas

Best Ways to Use a Grocery Loyalty Software

A grocery loyalty software can support your business achieve its sales growth objectives when it is utilized optimally. One needs to completely understand the features of the software they have subscribed to and then use them to implement their Loyalty program, so that their business gets the results they expect. Efficient grocery s tore loyalty software like Loyera can be used to undertake the following activities: 1.     Add customers to loyalty network: You can streamline sales processing to ensure that every customer checking out gets registered in your loyalty network. 2.     Give rewards to loyal customers: This is a basic activity to be undertaken with a loyalty software. You can spice it up by offering free products after a certain number of visits or by enabling higher rewards for customers who reach a higher tier of loyalty. 3.     Give incentives for referrals: Reward customers to refer new customers to your grocery store. 4.     Announce clearance sale

How to Attract Customers to Your Hotel

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Attract Back Y our Customers Hotels are always finding way to attract back their customers through loyalty programs. To support that, nowadays, almost every reputed hotel is using Hotel Loyalty Software solutions which not only benefit the hotels, but customers, too. Two important points which every hotel must keep in mind before creating a loyalty program and subscribing to a loyalty software are: Bringing a smile on customer’ s face It is very important that a loyalty software for hotels is designed in such a way that it offers true value to customers, who then feel eager to earn more and more loyalty rewards. A common loyalty practice is to offer a discount on customers’ next stay at the hotel. It is a good practice, but hotels must try out something more motivating to attract back their old customers over and over again. Hotels can offer free services (the ones that are available with them) like free spa or yoga session s, free drinks, or loya

Role of Data in Customer Loyalty Programs

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Data is the most valuable thing in today’s time. Easy collection, organization and analysis of data are the biggest gifts of technology to mankind. Customer Loyalty Programs use advanced and efficient loyalty software in order to collect and streamline user and sales data. That is the only way to monitor the effectiveness of a loyalty program and other business decisions. Data can be collected at various points of the sales process and can have various applications in strategy-making for a business. Customer personal details Loyalty programs should collect customer details like name, phone numbers, Email I.D.s, birth dates, addresses, etc. of customers. This information can be used to send offers and promotions to customers. It can also be used to make announcements about new products or outlets. Birth dates and other such information can be used to engage customers on relevant occasions and make them feel special and connected. Sales data Loyalty prog

Rewarding Loyalty - An Age-old Concept

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Businessmen and merchants have been using Customer Loyalty Programs from ages. Their shapes and forms have changed, but loyalty programs seem to hold a great deal of importance for a business, still. Here are a few loyalty reward practices that were followed in the olden days. They still find application in business today to retain customers. Allowing credit period Merchants were known to offer credit to their trusted and important customers. Customers who stayed associated with a vendor for long were allowed a credit period of a fortnight or more, depending upon the relationship of the merchant and customer. Giving finance options This worked well for merchants selling expensive items. Merchants allowed customers to pay in installments and charged a nominal rate of interest. This helped customers purchase expensive products and helped develop goodwill for a continued business relation. In those days, at times, even a credit collateral was requested from c

Five Reasons to Get a Restaurant Loyalty Software

Restaurants are always finding ways to beat their competitors at the game of attracting and retaining customers. There are already thousands of competitors for restaurants, and constantly, new competitors—online and offline—are coming up. To retain customers, restaurants come up with creative loyalty programs, but it gets difficult to implement them effectively. In the hustle bustle of managing operations, managing loyalty is put on the back burner. That’s where Restaurant Loyalty Software come in. They ensure that a loyalty program is properly implemented and effectively contributes to increasing revenue for restaurants. Here are five reasons to get a restaurant loyalty program: 1. Everyone Aboard: To ensure that every employee in your company is on board with the loyalty program and contributes to its success, individual accounts or IDs can be allotted to them. They will login on the loyalty software using their IDs, which will help keep track of every employee’

Cafe Loyalty Software - A 360-degree Implementation

Cafes face stiff competition in the market, and they strive to keep their walk-ins high with good service, quality products and unique offerings. One popular way to keep customers coming back is how they use a Cafe loyalty software and how widely they are able to implement it among their stakeholders. Here are a few ways in which a loyalty software for cafes can be made effective:   Implementation by cafe owners Cafe owners need to make their customers loyal by offering something of value. They can understand what their customers value and get results by: 1. Getting feedback on products and services from customers 2. Studying purchase data of customers to see what they prefer; they can be offered that product or service more optimally or can be given that product or its complementary products as gifts on completing certain number of visits 3. Promoting cafe offers and deals among loyal customers through a loyalty app or software 4. Executing loyalty program thr

Who All at a Company Should Enlist Customer Loyalty

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Businesses running loyalty programs are often faced with the question that, ‘who all should participate in enlisting customers to their loyalty program?’ There is not one answer to it, but an ideal way would be to have all the employees participate in one manner or another and be connected to your Loyalty Management Software , so that they can be rewarded for their efforts. Loyalty of customers is not achieved by just enrolling them in the loyalty network database.   It is important to offer good products and services at good prices and address pain points of customers to satisfy them and turn them into loyal customers. Here’s how various people at your company can contribute to gain customers’ loyalty. Product managers and merchandizers Merchandizers need to understand preferences of customers and produce and stock inventory to support that. They can get user preference data from the Loyalty and sales software. Customers are likely to return to a store t

Retain employees through loyalty software solutions

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Employee retention is an important aspect of a steady business growth, other than increasing the turnover of business. Businesses can really promote customer retention and acquisition through employee behaviour. Employees are the face of most businesses including retail, hospitality, healthcare etc, hence, there attitude towards the customers decides whether a customer will return back or will never show up again. It is very important to understand things that keep employees happy. Companies that spend a portion of their company budget on employee recognition have observed significant improvement of employee engagement. It has been proven that most employees are disappointed with the recognition they received. Management can reach out to the employees through a poll or a survey to identify the way the want to be rewarded. Employees prefer receiving monetary rewards more than receiving vacation time or paid leaves. This observation, however, depends on many other factors s