How to Attract Customers to Your Hotel




Attract Back Your Customers

Hotels are always finding way to attract back their customers through loyalty programs.

To support that, nowadays, almost every reputed hotel is using Hotel Loyalty Software solutions which not only benefit the hotels, but customers, too.

Two important points which every hotel must keep in mind before creating a loyalty program and subscribing to a loyalty software are:

Bringing a smile on customer’s face

It is very important that a loyalty software for hotels is designed in such a way that it offers true value to customers, who then feel eager to earn more and more loyalty rewards.

A common loyalty practice is to offer a discount on customers’ next stay at the hotel. It is a good practice, but hotels must try out something more motivating to attract back their old customers over and over again.

Hotels can offer free services (the ones that are available with them) like free spa or yoga sessions, free drinks, or loyalty points which may be redeemed against free pick and drop on your next visit.
Such services provide convenience to customers and also make them feel special.

Don’t become a hammer on your hotel’s revenue

Always remember that loyalty programs are supposed to help your hotel to increase revenue by bringing back old customers, hence all other services ought to be in alignment with this goal.

Never indulge in practices which are not in your favor or which drain your hotel’s revenue in a bad shape.

Some bad policies include ignoring delivery of good service. It is extremely bad for the image of your hotel if you are not offering incredibly good experience to your customers in the first go. After delivering a bad customer experience, even if you offer a good discount on the customer’s next stay, in all probability, the customer will not return to you.

You can offer free welcome drinks or Wi-Fi or more such services to your customers to make their stay convenient. If you have birth date database of your customers, then simply send them personalized messages on their birthdays. This will act as a good brand recall factor and create a connection between you and your customers.


A satisfied customer can become an advocate for your brand. Customers who are happy with their experience at your hotel is very likely to bring in or refer more guests and they may even share good reviews about your hotel on the internet and in their social networks.

Lastly, remember that the Hotel Loyalty Software you choose must be easy to operate and must record all the data of the customers who visit you, including their names, email ID, mobile numbers and dates of birth. Use collected data to your advantage.

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