Role of Data in Customer Loyalty Programs


Data is the most valuable thing in today’s time. Easy collection, organization and analysis of data are the biggest gifts of technology to mankind.

Customer Loyalty Programs use advanced and efficient loyalty software in order to collect and streamline user and sales data. That is the only way to monitor the effectiveness of a loyalty program and other business decisions.

Data can be collected at various points of the sales process and can have various applications in strategy-making for a business.

Customer personal details

Loyalty programs should collect customer details like name, phone numbers, Email I.D.s, birth dates, addresses, etc. of customers.

This information can be used to send offers and promotions to customers. It can also be used to make announcements about new products or outlets.

Birth dates and other such information can be used to engage customers on relevant occasions and make them feel special and connected.

Sales data

Loyalty programs can utilize data on sales to understand what their regular customers like to purchase.

This insight can be used to highlight complementary products or to offer them at discounts to increase the basket size of customers.

This data can also be used to understand when a particular type of product sells more, so that inventory can be managed optimally.

Feedback from customers

Feedback and ratings given by customers can be used to improve the offering of a store or business. This is a window to customers’ minds and pain points, and is a valuable source of relevant information.

Data on store and staff performance

Data about who made how much sales can be very useful. This data helps create right rosters, reward employees making maximum contributions, and take staffing decisions.

Role of data goes beyond these four aspects. There are software like Loyera that help collect data related to a Customer Loyalty Program and analyze it to get invaluable insights for making useful business decisions.

Location: United States

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