Is Your Loyalty Program Designed to Help Achieve Your Business Objectives?
Your loyalty program software ought to be designed to help you achieve your short, mid and long-term business objectives like revenue growth, customer satisfaction, growth of customer base, and improved retention. The loyalty program should have features that not only help you attract customers and retain them, but to also create a sense of community among your customers or a sense of affiliation for your products or brand among them. Here are a few features that your loyalty program software must support, so that you can create a strong foundation for your current and future growth: 1. Customer data collection You should regularly collect all the relevant customer data. How to know which data is relevant? Customer contact information and any purchase or product browsing behaviour data of customers should be recorded systematically with relevant dates and times. This can be used to understand how your customers behave and what their motivations for purchasing