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Showing posts from October, 2018

Uses of Convenience Store Loyalty Software at Different Business Stages

Convenience Store Loyalty Software need to be used optimally depending upon the stage your business is at. Convenience stores, old or new, have large product inventories and need a good walk-in per day to sustain business and growth. Convenience stores need to employ a loyalty program from the start to create a strong customer base for future growth. Launch Start-ups usually focus on building their customer base and acquiring new customers. Therefore, new convenience stores need to focus on two things—attracting new customers and registering customers in the loyalty network. Convenience store loyalty software used by stores should register every or as many as possible customers to their loyalty networks. They should also actively educate customers about registration benefits of their loyalty program with the help of point of sale staff, broachers, banners and other marketing channels. A good and flexible loyalty program should be employed to attract a lot of custome

Benefits of Cloud-Based Loyalty Programs

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As we know meaningful rewards motivate employee engagement and boost loyalty. It’s digital media that has affected the way customers and employees interrelate with businesses. When we talk about cloud-based loyalty programs, they can offer a lot more than traditional rewards in the form of free products. Cloud-based loyalty programs are much more pliable and scalable, comparatively. Let’s see some of the benefits of cloud-based loyalty programs – Allows you to Find Out What Your Customers Want The CRM systems of every company lets you collect the data about the ways in which the customers connect with the business. This provides you all the information about what your customers buy and which discounts or promotions they use. With the use of Cloud-Based Loyalty Software or programs, the store employees and customer care associates can update the CRM at any point of time. These programs or software can be accessible from any device, from anywhere. Even your phone system can

Key to Successful Rewards Program

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Rewards program is an integral part of any successful business. Such programs are meant to attract new customers, promote loyalty amongst the existing ones and boosting sales. It is continuously being used as a standard form of marketing by majority of the businesses today. These programs can be run either by traditional way of using punch cards or digitally. There are certain intricates that need to be focused while establishing a loyalty program that will satisfy customers and boost up sales. Let’s discuss this in detail – •             Set Goals – Setting goals while planning and creating a loyalty regards program is favorable. Understanding the target audience and the required goals for your rewards program is helpful in increasing traffic and attracting new customers. •             Keep it Simple – Loyalty management software should not be complicated and should keep the customers engaged. A rewards program should instantly grab the customers’ engagement to persua

How Customer Loyalty Programs Built Bonds with Customers?

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Getting to know your customers will give you power. Loyalty software solution is one of the most effective ways to effortlessly communicate and appreciate your audience. This as a result will strengthen your bond and extend loyalty to your brand. Customer loyalty program let it happen through – Developing a Fierce First Impression – As soon as a customer signs up for your loyalty program, you will immediately get a wealth of data about them. The data includes – name, email address, contact number, gender, birth date, etc. All this information is enough to produce an accurate customer profile and create initial rapport. You just need to make sure that you are collecting the right data that ensures that you start-off on the right foot. This will prolong to cultivate a personalized experience for every customer. Strengthening the Data – In today’s data-driven world, it is essential to collect all the information about your customers. You only get the basic information a

Get Rid of Misconceptions About Customer Loyalty Programs

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Irrespective of the size of your store, business decisions should not be taken lightly, even if it is about investing in a good loyalty program. With loyalty programs come few misconceptions. In this blog we will be discussing about the difference between facts and fiction about loyalty programs. This will let you focus more on what’s important – retaining loyal customers. 1.   Loyalty Programs are Expensive – The rewards and points that you offer to the customers undoubtedly come with an associated cost. But the fact is that you will earn double ROI on the rewards that you offer to your customers through Loyalty Software or programs. It has been noticed that the customers who redeem points through loyalty programs are most likely to spend more on your products and services. This means that your cost of investment in a loyalty program can be covered up with an adequate amount of profit. It is not necessary that the rewards form should be financial. You can also offer yo

Common Mistakes in Customer Loyalty Programs

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Businesses thrive on their ever-growing base of customers. To be able to do that, businesses need to ensure that the customers they acquire stay with them for a long time. This is done by offering best quality products, engaging customers, and giving them rewards for their loyalty. If you are formulating a Customer Loyalty Program for your business, then you ought to ensure that you avoid some pitfalls which generally lead to downfall of many programs. Customer loyalty programs are supposed to encourage customers to return to a store or business and to be satisfied with their offerings. Here are a few things to avoid while making a customer loyalty program: 1. Superficial loyalty programs A lot of times businesses create loyalty programs which offer superficial rewards associated with each sale. The reward points earned by customers convert into very less monetary value, and hence hold less meaning for customers. This does not succeed in attracting back custom

loyera.com @ How to Promote Yourself Through Retail Store Loyalty Software

Retail store loyalty software are not just for rewarding customers to bring them back. They empower businesses to invite customers back to the store through various means. One great way of instilling loyalty and achieving desired business goals through you retail loyalty software is by promoting various things of value among your loyal customers. Since loyalty software have valid database, they can be used for promotions. Database of customers’ contact information, dates of birth and preferences can be a great asset to businesses when used well. Here are a few promotional campaigns that can be run by retail stores through their loyalty software.   New product announcement You can announce new or popular products among your loyal or registered customers to educate them about your offering. This brings in customers who have interest in the promoted product.   Offers You can create a discount or free-product promotion, and market it by sending emails and SMSs to your

Top Features You Should Have in a Spa Loyalty Software

If you own or manage a spa, then it is essential for your to create a base of loyal customers, so that you can grow with time to reach your business potential. The first thing to do is to create a loyalty program outline, and the second thing is to subscribe to a spa loyalty software that helps you achieve your program goals and offers you support to make sound business decisions. Here are a few features to look out for in loyalty software for spas. Reward points: You should be able to reward points to your spa patrons for every payment they make. These reward points can be redeemed to avail future spa services or purchase products. You can offer different tiers of loyalty membership to your customers, so that they visit you regularly to avail better services and earn higher rewards in the future. You can even reward customers for bringing you referrals . Free and premium services: You can offer free services to your loyal members when they achieve a milesto

How Analytics can Make or Break a Loyalty Program Software

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Analytics and data are the most important assets in today’s business world. Corporations spend huge sums of money to gather data about customers-what they like and what they are looking for. A business running a loyalty program needs to assess analytics to check if their program is effective and is delivering the desired results. A Loyalty Program Software offers the required data to support future business decisions. Here are a few things we can understand using business analytics from a loyalty software. Product preferences Analytics from a Loyalty Program Software help understand which customer bought what and what product did they return to buy. Analytics also show which products are sold together and which ones can be promoted to which target customer. It also helps understand the products that can be placed close to point of sale for impulse purchases. Loyalty reward preferences Analytics help us understand which loyalty rewards attract more cu