Top Features You Should Have in a Spa Loyalty Software

If you own or manage a spa, then it is essential for your to create a base of loyal customers, so that you can grow with time to reach your business potential.

The first thing to do is to create a loyalty program outline, and the second thing is to subscribe to a spa loyalty software that helps you achieve your program goals and offers you support to make sound business decisions.

Here are a few features to look out for in loyalty software for spas.

Reward points: You should be able to reward points to your spa patrons for every payment they make. These reward points can be redeemed to avail future spa services or purchase products.

You can offer different tiers of loyalty membership to your customers, so that they visit you regularly to avail better services and earn higher rewards in the future.

You can even reward customers for bringing you referrals.

Free and premium services: You can offer free services to your loyal members when they achieve a milestone with you.

Premium treatment for those holding loyalty membership with you can act as a motivation for high-end customers to return to your facility.

Customer data: You spa loyalty software should allow you to record all customer data, so that you can connect with your clients when needed and can learn their purchase behaviour.

Promotional channels: Your customer loyalty software should allow you to send promotional messages, offers and discounts to your loyal customers through emails, SMSs and notifications.

It is essential to keep your customers engaged, so that there is a recall value for your brand.

Data analysis: This is very important for making business decisions that will support your goals. Data on customer’s behaviour and preferences can be studied to offer them desired services or discounts through loyalty program, so that customers find a reason to return to you.

Feedback: A loyalty software should allow customers to leave feedback about their satisfaction with the services offered and incentives given. This is a great way to understand how to improve one’s services and products to deliver maximum customer satisfaction.

All these features of a spa loyalty software can help you retain, engage and grow your customers.

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