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Showing posts from November, 2018

Features of a Customer loyalty software That Drive Sales

What sets apart a good loyalty software from a great one? The answer to this question lies in the amount of sales expansion facilitated by a  Customer Loyalty Software  for your company. A great loyalty software is successful in delivering increase in the loyal customer base and their lifetime value over a long period of time. Here are a few features of a customer loyalty software that can help you drive sales for your company: 1. A/B testing of rewards for clients When you are running a customer loyalty campaign, there is no way to be sure of what will work until you have tested it. Therefore, you can run parallel campaigns through A/B testing functionality of your customer loyalty software and compare results to understand what works best to retain your customers. 2. Delivers value to clients Find a customer loyalty software that helps you deliver actual value to your customers—something they actually appreciate, so that they find a reason to return to you for

How Much a Loyalty Management Software Should Cost You?

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When you are looking for a  Loyalty Management Software , you must set a budget for it. What determines how much you should spend on your loyalty software? Here are a few things that can assist you in your decision about the amount of money you should be spending on your loyalty software. 1. Returns on investment: To set a budget, you have to understand the returns you expect from your loyalty program in terms of increased sales and profitability. This helps you decide the amount of money you can spend on your loyalty software and activities that are implemented through it. A proper breakdown of loyalty program implementation cost can help you derive the amount that is justifiable for your loyalty software. 2. Duration of use: A loyalty software can be used over a long period of time, and hence its cost can be justified over that period of time. 3. Width of application across a business: Loyalty software employed by a company can also be used across their branch

Possibilities of Improving Customer Loyalty

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Have you ever considered using  Loyalty Software Solutions   to boost customer loyalty for your business?  Loyalty programs came into existence to retain existing customers and to acquire new simply by staying connected to them and by extending personalised treatment. Most businesses are either using a loyalty program or are exploring option to incorporate one for their business.  Promoting a loyalty program appropriately and using it in the right direction are key factors of enhancing your sales and customer engagements. Let’s look at a few steps you can take to build better customer relationship:  Primary  O bjective The primary objective of a loyalty solution should be engaging as many patrons as possible to enhance sales and also to improve their overall experience whenever they shop from your store.  Getting the customers on-board may not always be as enjoyable as you thought it would be but simplifying the process can ease the pressure of our staff.  S

Effective Ways of Marketing Your Loyalty Software

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Customers often view loyalty programs as a trap that only benefit businesses. As a result, getting the customers on-board can be quite painful. The only reason for a loyalty program to fail is when you haven’t marketed it a right direction.  Here’s a list of ways that will help you promote your loyalty program: Market it on your website With an increase in the number of online shoppers, it is important that you keep your customers that shop only online updated.  Start with making a dedicated page for your loyalty program on your website . This must offer insight of your loyalty program and how customers can sign up for it. You can also include a section for frequently asked questions by the customer.  Make sure you also include a section for terms and conditions of the loyalty program that are reviewed by a legal entity.  Extend Offer that Benefit Customers Truly Your loyalty program should be designed in a way that it benefits both the customer and the

What Constitutes to a Good Loyalty Program Software?

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There are a dozen companies that are offering loyalty software to retail, healthcare and wellness,  hospitality, event management and more.  Most businesses are thriving on loyalty solutions to boost their sales and to retain customers in a challenging environment.  A good loyalty program is built keeping multiple factors in mind, other than just rewarding the customer as and one they walk in your store. With the improvement in technologies all around the world, you can find excellent loyalty software solution that help you promote your business and increase your sales as well.  A great way to build a strong connection with your customers and to also develop a feeling of loyalty is to introduce a loyalty software to your business.  Let’s look at  questions  that you must  ask yourself before while signing up for a loyalty software:  Is Your Loyalty Software  Dependent on Internet? Most loyalty software that exist, can be run only when they are connected to the

4 Must-Have Features of Billing Software for Restaurant

It is often said that it takes an entire village to run a restaurant smoothly. With so many different processes going on simultaneously – new customers getting seated, orders being prepared, customers requesting for their bills, and orders being taken – there is a high chance of mismanagement if processes aren’t optimised for efficiency. Thankfully, modern-day Billing Software for Restaurants are able to do all the heavy-lifting and support restaurant management. Here’s a look at 4 must-have features for your restaurant billing software: Table Management Every restaurant management software solution should facilitate a simple management of tables by allowing creation of tables, transfer of tables, making changes to the order, splitting the bill of a single table into two or more, combining bills of two or more tables, differentiate between in-house and take-away orders, and cancellation of orders. Inventory Management An intelligent restaurant billing software will al

Can You Enhance Customer Experience Through Loyalty Programs?

Businesses are often seen misunderstand what they really want from a loyalty program. This is the primary reason that leads to the failure of a loyalty program. The patrons of today know what they want from a loyalty program.  Let’s talk about a few tips that you can follow while implementing a  Customer Loyalty Management System : Genuinely Help Customers Save  Customers either don’t sign up for a loyalty program that offers superficial offers or end up not using one even after signing up. Introduce offers that genuinely help customers and also increases your sales.  A real update on the customer transactions, whenever they save money, get a discount or redeem points, is a great way of making customers realise that your loyalty program is really lucrative.  Loyera is one of the very few  Customer Loyalty Management System that helps patrons manage their loyalty points and use them the way really want to.  Extend Personalised Discounts Besides introducin

Tips on Engaging Customers for Your E-commerce Website

We are all living in an era where we buy everything online, from grocery to clothes to home décor. E-commerce companies are witnessing an increasingly high growth due to customer engagement.  If your website ranks well in popular search engines results, it is important to retain your customers for a longer period.  Let’s look at some tips that you can follow to motivate your customers:  Enhance Your Customers Experience The most important factor that drives customers to your store is the way you make you them feel while they’re shopping on your website.  Start with appreciating them for shopping at your website. Give your customers a good discount or a complimentary goody when they shop from your website the first time.  Express your gratitude to the customers by sending them a mail after they’ve shopped f rom your website.  Invest in a good  Customer Loyalty Program   that is automated to take feedback from patrons.   Make Customers A Part of Your Bus

Boosting the Profit of Your Retail Store

In the world of retail industry, retaining and acquiring customers is one aspect of growing, businesses also follow numerous strategies to increase their revenue.  Let ’ s find out what popular retail outlets are doing to  give a boost to their sales: Tag Exclusive Products Some retail outlets limit the sale of certain products by not tagging products as “2 products per patron”. This works in reverse psychology for customers and makes them believe that they will probably not find this product in future. This marketing strategy increases the average purchase of a customer leading to increase in the sales.  Run Standard Sales Every Now & Then Businesses follow standard promotions because it always falls in their favor. For instance: when you offer customer a “Buy 1 Get 1” promotion, most customers do fall for it and end up spending more money they thought they would.  You can use a  Web Based Loyalty Solution   to send offers and push notifications to custo

Using Customer Loyalty Software Solutions during the Holidays

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With Thanksgiving behind us, the holiday season countdown has officially begun! For several businesses, the next month is critical to set the tone for the next of the year. Using an intelligent Customer Loyalty Software solution to engage customers during the holidays can prove to be extremely helpful. Here’s how: Widen the Net Using Customer Loyalty Software solutions to identify prospective customers through referrals and outbound marketing campaigns will help you increase your customer database. Even if a majority of your potential customers eventually decide to shop from another store, your brand recall value will go up and it will become more visible. This will make them more receptive to future targeted marketing campaigns. Thus, if done right, marketing done during the holiday season can cement your position in the industry.  Target High-Value Customers Usually, rewards strategies and offers are designed keeping in mind a section of your customers. However, duri

3 Ways to Use your Loyalty Software Solution Creatively

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Many assume that managing a customer loyalty management program is all about numbers and figures; it doesn’t have to be that way. You can creatively infuse your brand image and values at each step of the loyalty program and create an integrated shopping experience for your customers. Let’s take a look at three simple ways to ramp up the creativity quotient in loyalty programs: Naming the Program The most important step is to name your program cleverly. It should be something easy, memorable, unique, and should roll off the tongue easily. Most importantly, it should contain your brand name and should be indicative of the essence of your brand. A creatively named customer loyalty program will also require you to design your Loyalty Software innovatively. This means that all the communication that is sent to your customers – through email, SMS, and off-line marketing – needs to be in sync with the theme.  Naming Loyalty Points If you have a brilliantly-named rewards progr

What to Analyse Through a Loyalty Program Software?

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Loyalty Program software these days offer rich data to businesses. This data can be used in various ways to make sound business decisions. Data gathered from loyalty programs is essential, as it gives you a broader picture about what your customers like over a period of time. Here are a few types of Loyalty program software data you can benefit from: 1. Product type Loyal or repeat customers give you clear indication of what products or service people are coming back for. You can offer more of similar products or complementary products to your customers. 2. Season or time You can understand customer behaviour related to the time, day or season they prefer to shop certain products or services in. Such information can be used to promote products at the right time to bring customer back or to encourage potential customers to buy with you. 3. Prices Price points that your loyal customers prefer is a great indication of the what your target market likes. Yo

Things to Know When Looking for a Free POS Software

When you are subscribing to a Free POS software , ensure that you get all the features you need to carry out your sales and operations smoothly. Free POS software are valuable only if they empower you to meet your goals. Spending time and effort on setting up a POS software for free is worth it when it assists in the growth of a business in long term. Here are a few things you should know about POS software before you invest yourself with one in terms of effort and time: 1. Alignment with business goals: Check how flexible the POS software is and how well it can be aligned with your business goals like offering good customer service, maximizing revenue, building brand awareness, and offering value to customers. 2. Hardware dependence: Check how dependent your POS software is on a particular type of device. There are advanced POS software like Loyera in the market that are not dependent on particular kinds of devices. Loyera can even be installed on mobile devices, and h

Sustaining in Wellness Industry

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With an increasing awareness of fitness amongst people around the world, healthcare industry is becoming extremely competitive. Getting a customers on board is a challenge when it comes for a gym or a spa studio.  Creating a great on boarding experience with the help of a  Loyalty Software For Spa   can help you acquire many customers.  Extending deals and promotions every now and then, you can not only attract new customers but also retain customers who will endorse for your services in their social circle.  Incorporating a loyalty program for your spa can benefit you in attracting new customers and also acquiring new ones.   Engaging Customer  w ith  a Customer Loyalty Software  f or Spa Setting up a spa studio can cost you a bomb but the ongoing expenses are a little less than the cost. You can derive the setting up costs of your business by attracting as many customers as you can through a loyalty program. The real problem is getting the customers on board due to t

Ideal Loyalty Solutions for Your Café

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There are a numerous budding cafes that are coming around at every nook and corner in developed as well as developing cities in the world, but very few who can sustain in the tough competition.  Other than investing in important areas including the interior of the place, the food quality and smooth POS system, what is it that will make your customer return to your café the second time? A coffee shops instantly dwells a feeling of relaxation time with your closed ones or your colleagues. Your customers obviously want professional behaviour from your staff but what are they are also looking for is personalised touch that makes them feel special.  Besides ordering great food and awesome services, a good  Loyalty Software For Cafe  is something that you must invest in. A loyalty program that allows you to reward your customer every time they walk in your store and inform of their reward points.  The best way to do that is to let you customer decide when they want to use the