3 Ways to Use your Loyalty Software Solution Creatively

Many assume that managing a customer loyalty management program is all about numbers and figures; it doesn’t have to be that way. You can creatively infuse your brand image and values at each step of the loyalty program and create an integrated shopping experience for your customers. Let’s take a look at three simple ways to ramp up the creativity quotient in loyalty programs:

Naming the Program
The most important step is to name your program cleverly. It should be something easy, memorable, unique, and should roll off the tongue easily. Most importantly, it should contain your brand name and should be indicative of the essence of your brand. A creatively named customer loyalty program will also require you to design your Loyalty Software innovatively. This means that all the communication that is sent to your customers – through email, SMS, and off-line marketing – needs to be in sync with the theme. 

Naming Loyalty Points
If you have a brilliantly-named rewards program, it only makes sense to take it one step further and come up with a unique name for the reward points you will be giving away. While you can take the easy way and suffix ‘coins’, ‘cash’, or ‘points’ after the name of your program, just a little more thought will make the program more interesting and fun. 

Offers and Rewards
Rewarding your customers creatively is easier said than done. Your rewards must have an element of surprise, in addition to creative positive reinforcements, and if possible, creating an emotional connection with them. While giving away rewards on events like birthdays, anniversaries, or milestones is a common practice, what you can also do is give away points for social causes that your customers feel strongly about. Similarly, instead of offering free products or discounts as rewards, you can also offer tickets to an event, to the latest movie, or a gift voucher for subsidiary brands. 

While the concept of cultivating customer loyalty through rewards has proven to be successful for centuries, you need to stand out from the crowd in order to make the most of it. If you want to revamp your existing customer loyalty program using an intelligent Loyalty Software solution, like Loyera, get in touch with us to know more.


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