Using Customer Loyalty Software Solutions during the Holidays

With Thanksgiving behind us, the holiday season countdown has officially begun! For several businesses, the next month is critical to set the tone for the next of the year. Using an intelligent Customer Loyalty Software solution to engage customers during the holidays can prove to be extremely helpful. Here’s how:

Widen the Net
Using Customer Loyalty Software solutions to identify prospective customers through referrals and outbound marketing campaigns will help you increase your customer database. Even if a majority of your potential customers eventually decide to shop from another store, your brand recall value will go up and it will become more visible. This will make them more receptive to future targeted marketing campaigns. Thus, if done right, marketing done during the holiday season can cement your position in the industry. 

Target High-Value Customers
Usually, rewards strategies and offers are designed keeping in mind a section of your customers. However, during the holidays you can run simultaneous programs to run offer attractive returns to high-value customers. In addition to naturally increasing their brand loyalty and affinity, it will mean more business for you during the holidays! Make sure you appeal to as many diverse customers as possible using a variety of rewards and discounts. 

Personalise, Personalise, and Personalise
The holidays present the perfect opportunity to test creative rewards offers and appeal to your shoppers in a personalised manner. Depending on their purchase history, design offers for customers that most likely to elicit a response from them. For an added benefit, you can leave some flexibility in the offer – say offer merchandise worth $X for free – to further ensure that even fringe and dormant customers become active customers.

These are just some of the many benefits that businesses can accrue from loyalty management software solutions during the holidays. If you want to learn more about how cloud-based Customer Loyalty Software systems, like Loyera, can help your business attract and retain more customers during the holidays, get in touch with us! 


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