How cloud-based loyalty software plays an important role in cafes?

If you are running a café and struggling to draw the attention of your potential customers, you just need to introduce a loyalty software that can help you know your customers in a better way.

In this post, we are drawing your attention to some objective facts and figures that will help you understand how can you make the best use of this cloud-based loyalty software and witnessing impressive growth. 

More than 2.25 billion cups of coffee are consumed every day

Not every consumer likes to sip coffee every day, but two out of seven people would love to start their morning with a cup of coffee. According to a study, almost 83% of the population of America drinks coffee.

You must have realized that the number of coffee cups consumed matters if you want to introduce a loyalty program. The figures show that cafes can have a huge market at their disposal. Of course, there is a high competition out there as drinking coffee is become a habit of many coffee lovers, which is hard to shake off. Therefore, customers become loyal to your café if they like the taste of coffee of your café. 

34% of consumers consider loyalty programs are important

True that! As per the reports of Technomic’s Bakery & Coffee Cafe, one in third of consumers think that loyalty programs play an important role when they need to decide their choice of bakery or cafe.

Simply put, you can lose up to one in every three of your consumers if you haven’t incorporated a customer loyalty program yet. Depending on the nature of the business, your café might be doing good business without loyalty software. However, if you implement the software in your café, it will add more value and increase your customer retention. 

Starbucks mobile app and loyalty cards keep over $1.2 billion

Starbucks, the most profound café has introduced the most successful loyalty program for coffee lovers. In addition, the company has managed to push business growth and revenues, and become one of the world’s largest coffee chain.

With a combination of Starbucks mobile application and loyalty cards comprises of total $1.2 billion consumers. This figure has double the profits of the company a few years ago. In a more explanatory form, Starbucks rewards are the most regularly used loyalty rewards app by the consumers, and the loyalty program helped them raise their revenues by up to $2.65 billion. How does it sound to you? You can also brace up your sleeves to introduce a loyalty software in your café and double your profits.

Coffee shops are growing faster than food chains

In 2014-15, cafés witnessed a growth of 9.1% in contrast to 5.7% growth in the restaurant industry and 5.8% in the fast food industry. As per the Euromonitor International data, these figures are essential that shows this growth was consistent across the world and expected to be climbed up in Asia as well. 

Irrespective of the culture of international coffee drinking gained so much importance; specialist coffee shops are witnessing the best growth. Therefore, you can expect healthy growth shortly of cafes. 

Wrapping up

As there is a considerable market of coffee lovers, who always prefer to be a part of a loyalty program and show a tendency to use new age digital products to maintain their loyalty accounts. 

While all these factors can be determined, you can underline the importance of cloud-based loyalty software for your café. You can also be future ready by signing up with a loyalty software, like Loyera.