How to re-engage your loyalty program members - the 4 best times

Repeat customers do not buy from you because you are offering products at low prices with amazing shipping timelines, but because they admire the way you make them feel valued. 

Most brand communities are cultivating strong emotional connections with their customers, with rewards.

Rewarding customers with points help you add value to the interaction they will have with your brand. However, awarding your customers alone with the points won’t be enough to create an emotional connection.

If your customers are actively engaged with your brand, only then their emotional connection with your brand will be strongest. However, online distractions sometimes disengage customers and makes them ignore what your loyalty program has to offer.

With loyalty software, like Loyera, you can get in touch with them at the right time and prevent them from going away.

Make your customers excited by offering birthday reward points

‘Happiness’ is the most powerful emotion than anything else.

Birthdays can be a personalized way to tap into the feelings of happiness that your customers are in pursuit of. Therefore, offering birthday points helps you strengthen the emotional relationship they have with your brand.

Take advantage of these birthday vibes and make your loyalty rewards program part of every customer’s special day. That way, you will engage them with your community for long.

Send them reminders about expiry of reward points

When it comes to your customer’s unused points balance, let them know what they are about to lose as their hard-earned points are about to expire. Your brand can become a powerful motivator for them to put those points to use. Also, give them an excellent reason to re-engage with your community.

Sending reward points expiry reminders help your customers see value in these points and make a purchase again. You need to make these emails more fun and engaging. Instead of just sharing customer’s current points, you can show them how they can redeem their points for a tangible reward.

Celebrate your customer’s new VIP tier achievement

Customers feel happy or satisfied when they reach their goals. This is wherein tiered VIP programs turn more effective. Each tier of the program has some milestones and exclusive rewards for landmark achievement by each loyal customer. It will serve as an extra bit of motivation to your customers that help them engage with your brand.

Reminding your customers about their extra earned points encourages them to purchase more. If you add value to their shopping experience, they are most likely to re-engage with your loyalty rewards program.

Remember your customers points balance before they check out

There is nothing worse if your customers find out that they have earned some rewards after a purchase. They are more excited about the value they’ve gained, for being a part of your community.

Letting your customers know about their reward points is an easy way to help them see value in their unused points. When your customers feel like they gain benefits in each interaction they have with your brand, they’ll be more likely to be a part of a reciprocal relationship.

Re-engaging your customers at the right time is essential to build a strong brand community. Get a loyalty software, like Loyera, that drives your customers to make repeat purchases and expands your growth.