3 Marketing Mistakes to Avoid When Using Loyalty Software


Small and medium businesses might take some time to land firmly on their feet when they begin using loyalty software to retain customers. Any tool that provides instant and direct access to all your customers is extremely powerful, and thus, also, at a risk of being abused. The most common mistake business owners are likely to make is in the domain of marketing. We list three basic, yet crucial, marketing mistakes that you can avoid:

Incessant Marketing: Nobody likes spamming; no matter how irresistible the discount on offer is. Sending an email or notification update to all your customers every time you have a lean day might be a tempting way to boost sales, but if overused, the tactic might lose its charm. Restrict marketing and promotional updates to one update in ten days or a fortnight to avoid being unsubscribed.

Infrequent Marketing: On the other end of the spectrum, do not use the loyalty software as and when you remember. Remember, the Loyalty Program Software forms a crucial communication channel between you and your customers. Hence, disappearing for weeks or months on end will undo the benefits of any brand recall value you might have otherwise created. Moderation is the key.

One-for-all Marketing: The entire point of using loyalty software for customer retention is to have a rich and complete database of all your customers. A big mistake would be assuming all your customers think and act alike. Segregate them into groups based on demographics and interests and send them offers that are relevant to them.

While preparing marketing and promotional campaigns, the key is to put yourself in the shoes of the customers and base your decisions on data and numbers. The discounts and free products you offer to your customers will create the desired impact only if they are communicated clearly to an audience that is willing to listen. While any loyalty software can offer a business the chance to increase sales and drive growth, what makes all the difference is how you use that chance.

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