Your Customer Loyalty Program Software Needs an Upgrade!


If you are familiar with any of the laws that rule the tech world, you must know that technology and tools are evolving and becoming obsolete faster than ever before. What does this mean for you and your business? If you are managing a customer loyalty program using a software, it simply means new features and platforms coming up faster than you can imagine! But once you have selected a software provider and invested a decent some of money, why look for another one? Here’s why: software providers can become complacent. Here’s how you identify if your customer loyalty program software needs an upgrade:

Manual Processing

If at any step, your customer loyalty software is dependent on manual processes like swiping a card, or inputting customer information, or even redeeming points - you got a problem. An efficient loyalty software must aim to automate as many back-end processes as possible in order to ensure minimal human and communication errors. Here’s what you can do to assess if your customer management software needs and upgrade: count the total number of steps your customer will have to take in order to earn and redeem their rewards and then identify which ones are manual. Then, gauge how many of them are critical and time-consuming, and take a final call accordingly.

Managing JUST Rewards

Customer loyalty programs are no longer just about rewards today, but have evolved to encompass a variety of purposes. Your Customer Loyalty Program Software must do the exact same thing, and offer you marketing, analytics, customer engagement, and employee engagement support as well. If all your loyalty software is doing is managing your rewards, with no scope to integrate other practical features, something needs to change.

Missing out on critical features that help you make the most of customer information and data can seriously jeopardize the efficacy of your rewards program.

Hidden Costs

If your loyalty software provider is charging you additional features - it is a wake up call! Most customer loyalty softwares worth their salt provide free features, especially to small businesses. It is near-criminal to charge exorbitantly for providing regular features like customer database management, marketing support and data analysis. Your loyalty software must offer you cutting edge technology, latest updates and handy features - but not at a cost that is likely to make you reconsider the benefit it is bringing.

Consider this: if the bill sent to you for management and upkeep of the software is almost always higher than what it should be, go for an upgrade NOW!

A Customer Loyalty Program Software needs to stay up-to-date with the latest developments and technological breakthroughs and offer you the very best. Loyalty management software like Loyera offer intuitive, intelligent and efficient loyalty solutions to businesses of all sizes and operating in varied industries. What’s more, you never have to worry about upgrading, as the web-based loyalty solutions manages everything on the cloud.


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