3 Marketing Mistakes to Avoid When Using Loyalty Software


Small and medium businesses might take some time to land firmly on their feet when they begin using Loyalty Software to retain customers. Any tool that provides instant and direct access to all your customers is extremely powerful, and thus, also, at a risk of being abused. The most common mistake business owners are likely to make is in the domain of marketing. We list three basic, yet crucial, marketing mistakes that you can avoid:

Incessant Marketing: Nobody likes spamming; no matter how irresistible is the discount on offer. Sending an email or notification update to all your customers every time you have a lean day might be a tempting way to boost sales, but if overused, the tactic might lose its charm. Restrict marketing and promotional updates to one update in ten days or a fortnight to avoid being unsubscribed.

Infrequent Marketing: On the other end of the spectrum, do not use the Loyalty Software as and when you remember. Remember, the loyalty program software forms a crucial communication channel between you and your customers. Hence, disappearing for weeks or months on end will undo the benefits of any brand recall value you might have otherwise created. Moderation is the key.

One-for-all Marketing: The entire point of using this software for customer retention is to have a rich and complete database of all your customers. A big mistake would be assuming all your customers think and act alike. Segregate them into groups based on demographics and interests and send them offers that are relevant to them.

While preparing marketing and promotional campaigns, the key is to put yourself in the shoes of the customers and base your decisions on data and numbers. The discounts and free products you offer to your customers will create the desired impact only if they are communicated clearly to an audience that is willing to listen. While any Loyalty Software can offer a business the chance to increase sales and drive growth, what makes all the difference is how you use that chance.

Comments

Post a Comment

Popular posts from this blog

Get the right value using restaurants billing software in your restaurant

Managing a restaurant business is frightening. The restaurant’s business operations involve a series of interconnected processes that need to be handled with precision to cater to the best guest experience. The hospitality industry is booming and using technological tools provide hotel industrialists an amazing opportunity to capitalize to the fullest. Most restaurants are already in the game of using this impressive billing software to serve better to their consumers. However, the food service industry is on the verge of a dynamic revolution and expected to display a growth rate of 7.01 CAGR by 2022. Therefore, adoption of technological solutions in the hospitality sector, like restaurant management software, mobile apps, artificial intelligence powered tools and self-service kiosks are recent trends that have grown in modern age restaurants. The utilization of billing software has changed the way cafes, food trucks, pubs, coffee shops, and the hotel operates its busines
Read more

Know more about Cafe POS software

Are you running a café or a coffee shop? Are you struggling to draw your customer’s attention? No worries! You are at the right platform. We are here to help you with some objective facts and figures, and try to understand how the café industry can make the best use of  loyalty software  for impressive growth. The increment in consumption of coffee Do you know, over two out of seven people in the world drinks coffee every day? Even almost 83% of the population of America drinks coffee. Well, the consumption of coffee matters if you want to initiate a loyalty program. However, having a cup of coffee in regular is a habit that is hard to shake off. Therefore, customers like your coffee, they will automatically turn to your loyal customers. Also, if you are offering them some rewards, it will be like icing on the cake. Why is the loyalty program necessary? According to a report mentioned in Technomic’s Bakery & Coffee Cafe, one in third of consumers consider a loyalty
Read more

How to install a POS software in your retail stores?

Image
Retail businesses need to look forward to identifying their point of sale system to make sales effective and efficient. While some retailers allow their customers to order at the cash counter, some take orders from the table only. On a brighter side, some of them automate their customer-operated point-of-sale solutions.  By using POS software, retail businesses can understand their customer profile, interests, preferences, while identifying the POS software which will work for them to generate maximum revenue. If you are too looking for a smart retail stores POS software , doing a thorough research on where you want to install this software in your retail business can be beneficial. Let’s understand the placement of POS – Cash counter – It is a conventional way of putting POS at cash counters, where customers can purchase the products and pay at the same time. Order counter – Products are displayed at the order counter where the salesperson has control ove
Read more