3 Misconceptions About Using a Loyalty Software

If you have been considering to implement a customer loyalty program and have been torn between using loyalty cards and Loyalty Software, you have come to the right place. First thing’s first: the customer loyalty card is as good as dead. No new age loyalty program is entirely card-based. For starters, customers misplace them easily and they do not offer a dynamic user experience. Most loyalty rewards programs are based on loyalty management software and collect customer data intelligently. But there are several myths and misconceptions associated with the use of loyalty management software.

Let us take a systematic look at these and find out if they hold any weight:

They are Expensive

Truth: You’d be surprised to find out the number of FREE loyalty program software available in the market today. Many software developers have also made their loyalty solution open source, which means you can customize the loyalty program software just the way you want. Many developers understand that businesses, especially small businesses, cannot afford an expensive loyalty rewards software and hence, have developed cost-effective products for them. Loyera is one such loyalty solution that is available to small businesses free of cost.

They are Complex

Truth: Most customer Loyalty Software today come with a simple user-interface, and several practical and handy features which make them easy to use. As a matter of fact, most loyalty management software today can be operated from different devices like mobiles and tablets. Since they are cloud-based, they can also be accessed from anywhere in the world. The simple fact of the matter is that managing a customer loyalty rewards program using a customer loyalty program software has never been easier!

They Require Maintenance

Truth: Individuals who have no prior experience using Loyalty Software might erroneously assume that the setup includes hardware tools as well. However, customer Loyalty Software can be managed entirely from the devices that are already present at your store: a PoS machine, or any device which acts as the digital catalog or checkout machine. Hence, you do not need to ‘maintain’ the software in any special way. Your software provider will offer you updates for better security and performance, and that’s about it!


Are you any closer to deciding how you want to run your loyalty management program? Do you want any other doubt cleared? Leave us a comment and we’ll get back to you!

Location: United States

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