Why is it important to retain your customers?
Whether you have just stepped in the business or have been in it for a while, you might have heard that the a d space is getting more competitive and expensive over the years. However, that’s not the case! The reality is that paid acquisition is no longer a winning strategy. If you want to grow your business sustainably, it takes more than acquisition. Also, without customer engagement and retention, your business is bound to flatline over time. Customer retention is incredibly important for any business to grow. You must know what it is and why it's important for your business. The approach of tracking your loyal customers can make or break your business. On the whole, customer retention can improve your average customer's lifetime value and your ability to sustain more customers over time. While the acquisition strategy can easily promote increment in your revenue, customer retention is as easy as it s eems...