5 personalization tactics that enhance user experience


Businesses, since ages, have been using personalized strategies that promote growth and enhance user experience. The start and end with first name in an email was one such old school personalization strategy. This strategy is no longer dominant in practice.
Nowadays, in the age of mobile phones, it has become critical to offer personalized experiences to your shoppers.
Around 74% of online consumers get annoyed using shopping websites that show nothing, and gradually their interest goes down to not to shop anymore.

Understand how personalization pays
With personalization, creating unique experiences for your customers is the first thing. However, it apparently boosts your bottom line too.
40% of consumers are more likely to buy from retailers as they personalize their shopping experience.
Not only does personalization expand sales, but it can also increase customer loyalty.
With a customer loyalty management system, you can deliver a seamless and consistent experience to your loyal customers.

Value one-to-many personalization strategy
Segmentation comes as an aid in developing a personalization strategy. By segmenting your customer database, you can market your products and services to your customers based on their interests.
Moreover, you can deliver a one-to-one personalized experience to your customers, without having to market to everyone in the database. As a result, you’ll get benefits from offering the right products to the right people at the right time.
With the customer loyalty management system, you can get started with five personalization tactics that you should implement in your retail business immediately. Here you go:

1. Device
Personalize your customers’ journeys based on the device they use. It is something that you should be doing for every visitor to your store. An integrated customer loyalty system helps you provide best possible customer experience to all of your customers. Make sure you reward them with discounts and promotional offers when they check out from your store.

2. Location
If you are running a retail business with multiple outlets, you need to personalize their store experience. With a loyalty software, you can reward them to redeem their points at the checkout no matter where the store is located. It simply improves your customers’ shopping journey with your brand.

3. Product recommendations
People who have recently bought from your brand can be an opportunity to provide valuable recommendations on their next purchase.

A loyalty software helps you add all your customer details that can be a great way to leverage customer data to enhance their experience. This allows you to easily find products that match your customers’ interests, which, in turn, increases their purchase frequency.

4. Past purchased and missed items
Once you know your customers’ preferences and interests, personalizing their shopping experience based on past purchases can be a powerful way to drive upsells and cross-sells. Show them how much you care!

5. Past purchase date
With customer loyalty management software, you can know the last purchase date of your customers. If you are offering consumable products on your store, you can send them a notification saying you may look for more. The past window of their shopping helps you re-engage them.
Implement customer loyalty management software like Loyera and give your customers the personal experience they deserve.
Start building connections with your customers and keep them engaged with your brand.

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