Customer Reward Programs Need Not Be Limited to Rewarding Purchases


Most customer loyalty programs are designed to reward repeat purchases and ensure that customers keep returning for more. However, there are multiple ways in which customer rewards programs can reward customers, even when they aren’t actively purchasing products or availing to services. Here are a few customer activities that can be considered for rewarding:

Answering to CTA: Marketing and promotional campaigns thrive on engaging and exciting call-to-action (CTA) strategies. Even if your customers haven’t made a purchase recently, rewarding them to participate in contests and customer engagement campaigns can do wonders. For instance, asking them to describe why they chose your product in a social media post or encouraging them to post pictures with their favorite products can be made rewardable activities.

Referrals: This is one of the easiest ways to turn loyal customers into brand advocates. Incentivize them to bring their friends and family onboard and reward them bonus points in the process. Not only will this result in an instant rise in the enrolment rate of Customer Reward Program, but also increase brand recall value and awareness.

Feedbacks and Reviews: In order to get customers to post positive feedbacks on review aggregator websites and liven up the brand’s social media footprint, consider rewarding reviews. Even individual feedback surveys and questionnaires which are answered dedicatedly can be put up for instant rewards. This helps businesses gain genuine customer feedback and also generates favorable digital activity.

Making repeat purchasing a rewarding process is a natural way to ensure healthy customer retention, but betting on rewarding customers only when they purchase might not be the idea. Businesses, big and small, are rewriting the rules of engaging loyal customers by offering rewards on a myriad range of activities. Using Customer Reward Programs to engage with customers on a variety of activities can thus prove to be beneficial to both, the business and its customers.

Location: United States

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