Get Your Customers Join Your Rewards Program Now!


A rewards program is a popular and great way to retain your customers and appreciate their loyalty to your brand. But before rewarding them, you need to get them join your loyalty program. 

This might seem to be a tough task but it is actually not. There are numerous ways to get the customers involve, irrespective of who they are and what they actually like.

In this blog, we are discussing about the ways you can get the customers to join your loyalty program.

• Welcome Points – Offering welcome points to the customers for signing up is a foremost thing to kick start your rewards program. When you reward the customers for completing such a simple task, it instantly adds to the overall appeal of your program, persuading them to be a part of it. Just one purchase and get rewarded sounds attractive! Your customers will most likely make their first purchase in order to redeem it. Your program seems more valuable when the customers spend points, and not when they earn them.

• Email Information – Spread the word through email campaign is the best way to tell your customers about your loyalty program. Your email should contain the appropriate reasons as to why someone should join your program and how they will be rewarded for engaging with your brand. Your emails should include direct links to your account sign up page as this will increase the chance of customers joining immediately, thereby boosting your engagement rates.

• Brand Beautification – Branding is one of the most important aspects of any rewards program. Your program should be a beautiful extension of your brand. This includes the branding of your program launcher and customer panel. It is the first part that your customers will see, so it makes sense to make it attractive and on-brand. Brand beautification involves choosing the right color combination, images and icons.

• Easy to Earn First Reward – Difficulty in earning the rewards is the foremost mistake that every brand makes. This reduces your reward redemption rate. Your rewards should be easy to earn and you should provide some ways for the customers to earn rewards promptly. Easy earning of rewards inclines more customers to join your program.

Loyera Customer Loyalty Software also runs on the same conducts to attract more and more customers.

Location: United States

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