Loyalty Programs & Automotive Industry!

Loyalty programs these days are very much desired on both the consumer and business sides. More value and better services are not just the expectations of consumers, but they also seek more engagement and fulfilling experiences. With the increased competition, keeping customers loyal is equally very crucial for any business.

Talking about the automotive companies, loyalty programs are very popular amongst them. Each one is offering programs that not only focus on involving car owners and retailers, but also intend to make sure that they are ahead of their competitors in every aspect.

As per a recent study, the consumer interest in loyalty programs is increasing steadily. Majority of the consumers are indulged in reward points. But businesses see these points to be unused and concluded that these programs don’t actually make loyalty. This is because of one reason that these programs are complicated, complex and cumbersome to an extent.

Even though you sign up for a reward program with your car maker, you sometimes stay unaware about your loyalty points balance. You might be aware you can avail discounts at local and international merchants but redeeming these points is most of the times annoying and complicated affair, as these loyalty points are not universally accepted.

You, as a consumer are only serious about keeping your vehicle in shape, switching to ECO mode and sticking to decent driving speeds but you don’t realize that you are not rewarded for all these.
But with the advent of DLT in auto industry, this whole scenario can be changed. With DLT, manufacturers will be able to track how drivers use their cars and reward them for a series of practices.

There will be simpler systems that offer some easier ways to redeem more accurate rewards and a simplified structure that can give real value to both consumers and companies.


Loyera Loyalty Rewards Software for automotive industry is also designed on the same terms to provide much better and simpler ways to both customers and businesses to get the best out of loyalty programs.

Location: United States

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