Tips for Customer Loyalty Programs for E-commerce
Customer Loyalty Programs can get amazing results when used with an e-commerce website. E-stores enable businesses to sell to a wider audience and streamline sales, reducing the cost of acquiring and serving a customer. Loyalty programs, when combined with e-commerce, further reduce the cost of making sales, as it costs five times more to get a new customer than to retain an old one. Here are a few tips to optimally integrate your customer loyalty program with your e-store. The Right Loyalty Program: E-commerce platforms make it easy for you to choose the right loyalty program for your customers. Understand what will motivate them to return to your store or purchase more products, and then offer them that. With an e-commerce set up, you can easily undertake A/B testing on a few loyalty program structures, and see which works best to attract customers. The loyalty programs you can easily integrate with an e-commerce system are point-based, tier-based, value-bas...