3 Checks to Conduct before Rolling Out Your Loyalty Software Program

Naturally, if you’ve taken care of these elements of your customer loyalty program, you would want to launch it. But hold your horses, as you need to undertake a few critical checks to ensure that everything is working the way it is supposed to. In this post, we will take you through a few simple and easy checks you can fool-proof your loyalty management program.

Financial Diligence 

The objective of loyalty management programs is to ensure holistic and sustainable growth in revenues. However, that will only be achieved if the rewards and loyalty strategy is designed prudently, accounting the financial variables, cost of the program and rewards etc. If you focus exclusively rolling out attractive rewards to beat the competition, you might end up hurting your business. 

Dry Run 

Walk through the entire process of the loyalty program yourself. Sign-up using a new device, make a purchase, redeem offers, and refer a friend – do all of this to understand the customer journey and experience first-hand. This will not only help you identify pain points and steps which can be optimised for better engagement but fix any unnoticed technical glitches and bugs. 

Exclusive Access 

Last, but not the least, is allowing your most loyal and valuable customers an exclusive ‘early’ access to the loyalty program and eliciting their feedback. This will give you valuable insights on how you can improve the program further before rolling it out to all your customers. Additionally, it will cultivate a sense of exclusivity among your most loyal customers and make them feel values, thus, cementing their trust and loyalty further. 

If you’ve been on the lookout for a simple, cost-effective, and intelligent Loyalty Program Software to poweryour business, make sure you check Loyera, the world’s first free loyalty solution for small business. To know more about how you can benefit from Loyera, get in touch with us today!