Loyalty Software Program - Loyera

Retail businesses strive on an increasing base of customers. This is made possible by retaining existing customers and attracting new ones. To make this process simpler and effective, retail businesses use loyalty and POS software. Many retail POS software like Loyera offer Loyalty add-ons, which enable activities that help retain existing customers. Here are a few ways in which Loyalty and POS software work together to grow businesses: 1. Capture data of loyal customers POS software capture data of customers who return to retail stores. This data can be used to recognise and reward loyal customers.  POS software record email IDs, phone numbers and other details of customers, which can be used for various customer engagement activities. 2. Understand motivation of customers POS software offer sales data that helps understand what kind of rewards and marketing collateral motivate customers to make purchases. This information can be used to offer apt loyalty prog...

Cafe POS Software solutions are used to streamline various order, service and production-related activities. If you own a cafe and wish to make your business run smoothly, then you can explore various features of your cafe POS features to do so. Here are a few ways a POS software can help cafes streamline business operations and activities: 1. Checkout and order processing The basic function that a POS performs is to allow easy and smooth checkout. A good POS software allows you to enter all the product, their variations, prices, etc. in the system, so that your order processing goes smoothly. An incomplete order can be parked and retrieved, as required. Favourite menu items can be earmarked, so that they can be easily selected to speed up customer order processing. 2. Database creation Every time an order is placed, you can use your POS to record contact information of your customers. By mapping each order to individual customers, you can understand what customers...

Customer loyalty was one of the top priorities for global brands and businesses in 2018 and its’ importance is likely to increase even further in the next year. Let us take a look at some of the biggest factors as to why loyalty solutions are likely to become an indispensable part of businesses in the next year:  Increasing Business Digitisation Businesses and organisations are increasingly turning to digital solutions and automation to become agile and future-ready. The use of intelligent cloud-based  Customer Loyalty Software Solutions has helped businesses to retain new customers and attract new ones. Furthermore, digitised software solutions have simplified the implementation of customer loyalty programs, in addition to increasing transparency and trust. Thus, card and coupon based loyalty programs will continue to give way to intelligent loyalty software tools.  Economic and Political Disruptions One thing is clear – the coming year will be full of economi...

Customer loyalty was one of the top priorities for global brands and businesses in 2018 and its’ importance is likely to increase even further in the next year. Let us take a look at some of the biggest factors as to why loyalty solutions are likely to become an indispensable part of businesses in the next year: Increasing Business Digitisation Businesses and organisations are increasingly turning to digital solutions and automation to become agile and future-ready. The use of intelligent cloud-based  Customer Loyalty Software Solutions has helped businesses to retain new customers and attract new ones. Furthermore, digitised software solutions have simplified the implementation of customer loyalty programs, in addition to increasing transparency and trust. Thus, card and coupon based loyalty programs will continue to give way to intelligent loyalty software tools.  Economic and Political Disruptions One thing is clear – the coming year will be full of economic an...

As the current year reaches its end, it is important to look back and learn as well as look ahead and plan. 2018 has been an exciting year for customer loyalty programs and 2019 promises to further the scope and importance of cultivating customer loyalty. In this post, we’ll discuss a few important trends that can be expected in  Customer Loyalty Programs next year: Aggressive Retention Strategies In the face of uncertain economic conditions and volatile business markets, the need to retain existing customers is more than ever. One can expects businesses of all sizes to aggressively implement customer retention strategies in the next year, even if it means simply offering hefty discounts and offers. However, with rising competition from e-retailers, brick and mortar stores are likely to redesign their retention approach beyond deals and discounts.  360 Degrees Engagement Comprehensive and holistic engagement strategies will witness a renewed focus in the next year...

Most businesses conduct customer feedback surveys to get a pulse of how their customers view their products, services, and brand. However, the fact of the matter is that most surveys fail to meet this objective and commissioning it to a third-party service provider can prove to be expensive. Thanks to advances in technology, you can gather relevant and valuable customer insight on your business using a Cloud-Based Loyalty Software solution. Here’s how: Know What to Ask It might seem obvious, but you should know exactly what you want to know about your business from your customers. Make sure you design the survey questionnaire with pre-determined goals in mind and refer to other surveys before finalising the same. Try to address one theme per question, and segregate questions on products, services, staff, and grievances.  Focus on Specifics  Instead of asking only qualitative questions, ask specific questions like, ‘What do you like the most about our...?’...

Businesses need to continually acquire new customers and work towards retaining existing ones. But, if push comes to shove, and a business can manage to do only one of these, which one should be picked? In this post, let’s examine the significance of acquiring new customers and retaining existing ones, and the role of a Web-Based Loyalty Solution in these processes.  Retaining Customers Ensures Steady Business Existing customers can contribute up to 80% of a business’ revenues. Customers who are well-aware of your products are much more likely to purchase them if incentivised appropriately. What’s more, ensuring that an existing customer returns again is cheaper than acquiring a new customer. Simply put, customer retention is key to ensuring a steady flow of revenue and giving a business stability and predictability. It needs to be a focus for both, new and old, businesses alike.  Acquiring Customers Fuels Expansion Once the retention strategies are effe...

Mobile point of sale systems are in trend among various industries due to their cost-effectiveness and functionalities. Paid and free POS software for mobile devices can be installed on tablets and smartphones to enable staff and customers to process sales with ease. Here are a few advantages of Mobile POS systems: 1. Mobility As the name suggests, mobile POS software can be used on mobile devices which can be used to take orders at the counter, on site, or at table side. Mobile POS tablets are often also installed on tables in restaurants and cafes to enable customers to place orders on their own. 2. Real-time data update Mobile POS software allow data entered to be updated in the POS system in real time, so that orders placed are reflected to other divisions who may need order information to process and deliver products and services in a timely manner. 3. Ease of use Mobile POS apps are designed with planned UI and UX, which helps staff or users using your PO...

Restaurant POS software  can be used to manage orders placed by guests and to manage the floor of a restaurant outlet, so that optimal revenue can be achieved. Restaurant managers can use the following POS software features to ensure that all orders and guests entering a restaurant floor are managed well: 1. Order Mapping:  Managers can map all orders received to individual tables and customers, so that right orders are processed in the kitchen, in a timely manner. 2. Floor Layout:  Floor layout can be prepared and entered in the POS system by allotting table numbers to each table, so that guests at each table are served efficiently. 3. Tablet order placement:  Online Table-side order placement or customer-enabled order placement can be made possible with the help of POS software installed on staff or table tablets. This allows orders placed to be directed to the kitchen without any delay. This improves efficiency of staff, and decreases time taken ...

POS software are used by small and big retailers to achieve various business objectives. Here are a few reasons why POS software solutions are essential for retail businesses. 1. Organized data: POS software for a retail business enables organization of customer information gathered at point of sale. This data can be analyzed to optimize product and service offerings businesses. Information on customers can also help profile customers, so that they can be engaged with right and effective marketing activities. 2. Integration of departments: POS software solutions also help streamline flow of information between different departments to make order delivery efficient. A good POS software offers information on payment received, inventory, staff, etc., so that various departments can be managed properly. 3. Inventory management: Information on available stock in the POS system enables managers to manage inventory and cut down wastage. This enables merchandizers to stock produc...

When you are exploring Loyalty Software Solutions to find an ideal fit for your company, then there is one aspect you ought to keep in mind-the kind of devices your loyalty software can operate on. Here are a few types of apps that run ondifferent devices that are widely used to run loyalty software solutions : Computer run-apps These apps can be used easily on desktops and laptops that are largely used in offices and retail stores. They need some investment on hardware, wifi, staff training, etc. 1. Web apps for businesses: Loyalty software solutions that are web-based allow all departments to stay on the same page, all the time. Data entered at one point of sale is reflected across system, in real-time. 2. Web apps for customers: This enables customers to track their reward points and use them in real time. Customers can use web-app to use their reward points to make purchases online. 3. Desktop apps for businesses: Desktop apps are used widely to manage l...

Building customer loyalty is an important aspect of increasing customer retention and maintaining a sustainable growth. However, behind every successful customer loyalty program is a comprehensive and feature-rich customer loyalty solution that is able to meet unique business requirements and demands. Before you sign-up for a loyalty system, make sure you spend some time fully understanding its offerings. Most top-notch successful loyalty solutions offer the following: Cloud-Based Modern loyalty management systems are based on the cloud and allow businesses to manage their loyalty programs remotely as well. In addition to providing data backup and security, cloud-based loyalty systems also make the customer experience seamless by providing real-time notifications, transaction history, and account information across a variety of devices.  Integrations Loyalty solutions need to be able to cater to a variety of business and customers’ needs. The most effective ...

For over a decade, loyalty cards have been an extensive part of customer loyalty programs. However, advances in technology have eliminated the need to depend on physical cards altogether and given way to loyalty management systems that are entirely based on the cloud. In contrast to traditional loyalty software programs that are usually hosted on a device, all data and operations in new-age loyalty systems take place on a secure server. Let’s take a look at a few benefits of loyalty solutions that are cloud-based: Hardware Independence  A virtual loyalty software system eliminates the dependence on fixed hardware devices. As a matter of fact, several  Cloud-Based Loyalty Software  solutions offer multi-device access and allow easy set-up. This helps businesses of all types and sizes to implement customer loyalty program conveniently and eliminates the reliance on expensive hardware and issuing magnetic loyalty cards.  Data Back-up and Securi...

What sets apart a good loyalty software from a great one? The answer to this question lies in the amount of sales expansion facilitated by a  Customer Loyalty Software  for your company. A great loyalty software is successful in delivering increase in the loyal customer base and their lifetime value over a long period of time. Here are a few features of a customer loyalty software that can help you drive sales for your company: 1. A/B testing of rewards for clients When you are running a customer loyalty campaign, there is no way to be sure of what will work until you have tested it. Therefore, you can run parallel campaigns through A/B testing functionality of your customer loyalty software and compare results to understand what works best to retain your customers. 2. Delivers value to clients Find a customer loyalty software that helps you deliver actual value to your customers—something they actually appreciate, so that they find a reason to return to...

When you are looking for a  Loyalty Management Software , you must set a budget for it. What determines how much you should spend on your loyalty software? Here are a few things that can assist you in your decision about the amount of money you should be spending on your loyalty software. 1. Returns on investment: To set a budget, you have to understand the returns you expect from your loyalty program in terms of increased sales and profitability. This helps you decide the amount of money you can spend on your loyalty software and activities that are implemented through it. A proper breakdown of loyalty program implementation cost can help you derive the amount that is justifiable for your loyalty software. 2. Duration of use: A loyalty software can be used over a long period of time, and hence its cost can be justified over that period of time. 3. Width of application across a business: Loyalty software employed by a company can also be used across their br...

Have you ever considered using  Loyalty Software Solutions   to boost customer loyalty for your business?  Loyalty programs came into existence to retain existing customers and to acquire new simply by staying connected to them and by extending personalised treatment. Most businesses are either using a loyalty program or are exploring option to incorporate one for their business.  Promoting a loyalty program appropriately and using it in the right direction are key factors of enhancing your sales and customer engagements. Let’s look at a few steps you can take to build better customer relationship:  Primary  O bjective The primary objective of a loyalty solution should be engaging as many patrons as possible to enhance sales and also to improve their overall experience whenever they shop from your store.  Getting the customers on-board may not always be as enjoyable as you thought it would be but simplifying the process can ease...