Trends for Customer Loyalty Programs in 2019

As the current year reaches its end, it is important to look back and learn as well as look ahead and plan. 2018 has been an exciting year for customer loyalty programs and 2019 promises to further the scope and importance of cultivating customer loyalty. In this post, we’ll discuss a few important trends that can be expected in Customer Loyalty Programs next year:
Aggressive Retention Strategies
In the face of uncertain economic conditions and volatile business markets, the need to retain existing customers is more than ever. One can expects businesses of all sizes to aggressively implement customer retention strategies in the next year, even if it means simply offering hefty discounts and offers. However, with rising competition from e-retailers, brick and mortar stores are likely to redesign their retention approach beyond deals and discounts. 
360 Degrees Engagement
Comprehensive and holistic engagement strategies will witness a renewed focus in the next year. In addition to engaging customers using a variety of platforms, businesses that are able to effectively collect and analyse customer information and data will have a competitive edge. Furthermore, loyalty cards and coupons will become further obsolete, as businesses push to digitise their operations and move to cloud-based platforms. 
Intensive Personalisation 
Last, but far from least, personalisation of Customer Loyalty Programs will be the focus. By offering relevant and customised offers and services, businesses will go all out in understanding their customers better. Businesses will add value to their products, services, and loyalty membership to their customers by adding customised services and unique offers. 
These are just a few overarching trends that one can expect in the loyalty industry next year. Loyera is an intelligent web-based loyalty software solution that can help businesses innovate their loyalty programs. If you want to know more about how your business can benefit from Loyera, get in touch. 
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