Benefits of a Cloud-Based Loyalty Software System

For over a decade, loyalty cards have been an extensive part of customer loyalty programs. However, advances in technology have eliminated the need to depend on physical cards altogether and given way to loyalty management systems that are entirely based on the cloud. In contrast to traditional loyalty software programs that are usually hosted on a device, all data and operations in new-age loyalty systems take place on a secure server. Let’s take a look at a few benefits of loyalty solutions that are cloud-based:

Hardware Independence 
A virtual loyalty software system eliminates the dependence on fixed hardware devices. As a matter of fact, several Cloud-Based Loyalty Software solutions offer multi-device access and allow easy set-up. This helps businesses of all types and sizes to implement customer loyalty program conveniently and eliminates the reliance on expensive hardware and issuing magnetic loyalty cards. 

Data Back-up and Security 
Since all the customer information and data is securely stored on the cloud, data security and back-up is no longer dependent on the device in use. In the case of device malfunction, all data can be securely accessed and business operations continue without a glitch. Furthermore, whenever devices and systems are upgraded, transferring the software and customer information is an instant and seamless process. 

Smooth Customer Experience 
Loyalty solutions that are based on the cloud allow customers to access and view their account information anytime, anywhere. Customers can view their transaction history and also make changes to their account from a device of their choice. Furthermore, intelligent loyalty systems also help in targeted promotions and marketing based on customer choices and history, thus, facilitating a smooth customer experience. 

Real-Time Notifications
A Cloud-Based Loyalty Software system provides real-time notifications to both the business and the customer. For the former, it can instantly collate customer information like sign-ups, points earned and redeemed, number of transactions etc.; and for the latter, the system can send instant notifications on purchases, points earned, successful redemption, eligibility of offers, changes to profile etc. What’s more, these notifications can be sent through multiple channels – like email, SMS, and in-app notifications – simultaneously. 

Loyera is one such hardware-independent cloud-based loyalty system that offers POS and E-Commerce integrations as well. To know more about how your business can benefit from Loyera, get in touch with us!




Location: United States

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