https://www.loyera.com/retail-stores-pos-software/ @ Convergence of Loyalty and Retail POS Software

Retail businesses strive on an increasing base of customers. This is made possible by retaining existing customers and attracting new ones. To make this process simpler and effective, retail businesses use loyalty and POS software.

Many retail POS software like Loyera offer Loyalty add-ons, which enable activities that help retain existing customers.

Here are a few ways in which Loyalty and POS software work together to grow businesses:
1. Capture data of loyal customers
POS software capture data of customers who return to retail stores. This data can be used to recognise and reward loyal customers.  POS software record email IDs, phone numbers and other details of customers, which can be used for various customer engagement activities.

2. Understand motivation of customers
POS software offer sales data that helps understand what kind of rewards and marketing collateral motivate customers to make purchases. This information can be used to offer apt loyalty programs and rewards.

3. Create relevant rewards for loyal customers
Once you are aware of the motivations of customers and what customers value, you can create relevant rewards for loyal customers. This helps you retain customers for a long time, as they receive services and products of value from your business.

4. Assess loyalty rewards
With the help of POS, you can assess how effective your reward system is in bringing customers back. You can do A/B testing of your reward points and track sales data collected through POS software to identify rewards that are most effective in retaining customers back.

5. Reward points calculation as per sales
POS sales data is captured to assess reward points to be given to customers. Integrated POS and Loyalty software work the best to seamlessly implement loyalty programs.

Such convergence of loyalty and retail POS software enable businesses to automate the process of rewarding loyal customers and retaining them to increase their lifetime value. This helps businesses grow over time.

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