Using a Cloud-Based Loyalty Software Solution to Collect Relevant Customer Feedback

Most businesses conduct customer feedback surveys to get a pulse of how their customers view their products, services, and brand. However, the fact of the matter is that most surveys fail to meet this objective and commissioning it to a third-party service provider can prove to be expensive. Thanks to advances in technology, you can gather relevant and valuable customer insight on your business using a Cloud-Based Loyalty Software solution. Here’s how:

Know What to Ask

It might seem obvious, but you should know exactly what you want to know about your business from your customers. Make sure you design the survey questionnaire with pre-determined goals in mind and refer to other surveys before finalising the same. Try to address one theme per question, and segregate questions on products, services, staff, and grievances. 

Focus on Specifics 

Instead of asking only qualitative questions, ask specific questions like, ‘What do you like the most about our...?’ or ‘How can we improve in...?’ Every question that requires a rating or a score must be followed up with a ‘why’ or a ‘what’. This will help you pin-point your business strengths and weaknesses with accuracy. 

Make it Easy and Rewarding

Last, but far from least, make sure that the process of providing feedback is easy and convenient. Broken links, pages that do not load, or confusing and ambiguous questions are a big no-no. Furthermore, make sure you give bonus points, an additional discount, or a free product to your customers in exchange for their time and opinion. 


A Cloud-Based Loyalty Software solution can help you conduct a survey with your customers by promoting it and rewarding them with bonuses upon successful completion. Loyera is a loyalty management software solution that can help you retain customers and engage them with offers, discounts, and promotions. To know more about how Loyera can help your business grow, get in touch with us. 

Location: United States

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