A Quick Guide to Creating a Cafe Loyalty Program

Cafes all across the globe thrive on loyal customers to get consistent and incremental business. One can attract new customers, but the key to running a successful business is to have a plan that helps retain customers.

Old customers are likely to spend 67 per cent more, and it’s cheaper to retain a customer than to acquire one.

Therefore, cafes can set up a loyalty program and use a good cafe loyalty software to effectively and widely implement it.

Here’s a quick guide to setting up a loyalty software for cafes:

Identify paint points

Identify the needs of your patrons. Reason and reflect on what your customers value, and give them a channel to voice their requirements and concerns.

Create a loyalty program structure

Once you have a clear picture of what customers want, offer them that through creative loyalty features to keep them satisfied and loyal, and motivate them to return often and increase their basket size.

Create a point, tier, or coupon-based loyalty program, or give it any other structure that will work for your business.

Define features that benefit you and customers

Offer a value proposition to your patrons they can’t refuse. Make sure that your customers are getting something of value through your loyalty program.

You can offer monetary, esteem-based or emotional value to customers, depending on what they prefer the most.

Give reward points, send promotions, give privileged service, allow online orders, give home delivery, and allow adding of feedback about your services and products.

Expand basket size and make business future-proof

Let customers add money to their loyalty account for future purchases. You can incentivise them for the same. This will confirm their intention to return in the future.

You can even offer them incentive to buy additional things to expand their basket size. 

Subscribe to an efficient loyalty software for cafes

Employ a software that is efficient, lets you implement all your loyalty features and gives you flexibility to grow, change and improve your proposition.

Your loyalty software should also enable customers to bring in referrals.

Give quality products and services

Last but not the least, offer good-quality products to customers. Give them value for their money and a good-sized selection of products.

Offer free wi-fi, if you like. Have a priority order counter for loyal customers. Appreciate your customers, and make the business environment friendly for both employees and customers to deliver memorable service.
More Details @ https://www.loyera.com/cafe-coffee-shop-loyalty-software/

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