Think Beyond Rewards for Your Loyalty Program

A true loyalty program is not just about rewarding points to customers for the purchases they make. It goes beyond it to identify the actual pain points of customers, and then solve them, so that patrons feel heard and satisfied. How do you find a Customer Loyalty Program Software that helps you do that?



A few ways to solve problems or challenges customers face

  1. Get feedback from patrons on your products and services.
  2. Understand how a customer’s experience was while making the purchase and after it.
  3. Know what product or service-related information customers would like to have from time to time, e.g. a patron who has booked a cab might like to get an update about the location of the cab on the date and time of arrival.
  4. Appreciate customers for their patronage—always send a thank you or farewell message to your customer when the purchase is complete, this helps build brand image and recall value.
  5. Customers should be able to access features like selecting their preferred service, tracking delivery, paying for the service or product, and giving their feedback through one app or interface.
  6. Users should also be able to track their purchase history and reward points, so that they can plan their future purchases to get the maximum value.
  7. Referral or sharing options should be given to customers to share their interests with others in their social groups.
  8. Data received from a sales and loyalty programme should be analyzed to understand what products and services people prefer buying.


When all these features are inculcated in you Customer Loyalty Program Software, you are able to take a 360-degree approach to resolving your customers challenges. You not only identify the problems your customers face, but are also able to enlist their help in finding creative ways to solve any issue.

Loyalty programs have moved beyond the traditional reward points, as it was a shallow approach to enlisting patrons’ loyalty. Customer loyalty is based on a number of factors. The above list of points is a quick guide to how you can create a wholesome loyalty program

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