Mistakes to Avoid When Deploying a New Loyalty Software for Bakeries

If you have just jumped on the loyalty wagon and are trying to increase customer retention for your bakery, pay close attention. Owing to the abundant information available on the internet, designing a customer loyalty program for bakeries and choosing an apt web-based loyalty solution has become easier than ever. However, bakery owners are still very likely to make some common mistakes while deploying a new Loyalty Software For Bakeries. Let’s consider the two most critical ones:

Complex Processes

Do not create unnecessary barriers for your customers that prevent them from signing up and earning reward points. The process of joining the loyalty program should be simple, hassle-free, and involve as few steps as possible. Furthermore, keep the rules and framework of the program simple-to-understand as well. Make earning and redeeming points easy, convenient, and effortless. Complex processes and stringent terms and conditions also ruin the customer experience.

Insignificant Rewards

In order to woo back regular customers, you need to offer a reward that is desirable and lucrative. If you offer a reward that has no value, there will be no incentives for the customer to come back to your bakery. While offering a free product (like a cupcake or a cup of coffee) for every nth purchase is the most common strategy, it is also one of the most effective ones. This is because customers relish the idea of getting some for ‘free’, by simply doing what they would have done anyway. However, leverage other strategically sound reward strategies as well: X% off after 9 p.m., a free slice of cake or choice of beverage on birthdays, and special discounts on festivals and holidays. Bottom line, make your customers feel valued.

Are you a bakery owner as well? What challenges have you encountered while using your Loyalty Software For Bakeries? Let us know!