How Dry Cleaners Get Repeat Customers and Referrals


Dry cleaning has traditionally been a stable business and dry cleaners often have had a base of customers who are loyal and come to them regularly. 

However, as washing machines have started becoming advanced and a lot of laundry and dry cleaning services with fancy offers are coming up, it requires much effort to keep one’s customers loyal.

Dry cleaners can formulate a loyalty program and engage a dry cleaner loyalty software to offer benefits to customers that motivate them to return, increase their basket size and refer more customers.

Here are a few things dry cleaners can do to get repeat customers and referrals:

Good service
This is not an out-of-the-box idea, but it should be the thumb rule for all dry cleaners. Patrons value their clothes and things they bring for cleaning, and how well you deliver that service will make the maximum impact on their will to return.

Value for Money
Besides pricing your services competitively, give offers and discounts to loyal customers to increase their benefit. E.g. give 10% discount to patrons who give you more than $100 of business every month.

Reward Points
Give rewards to customers on their money spent with you. Allow them to redeem points at their ease.

Remind Customers
Remind customers on anniversaries of prominent service orders, so that they remember to get their carpets, curtains, upholstery, etc. dry cleaned regularly.

Appreciate Customers
Thank customers on completing a purchase and send them a piece of valuable information or offer. Give them offers on their birthdays or in their birthday months.

Referrals
Offer bonus services and discounts to satisfied customers when they refer new users to your business.

A good loyalty software for dry cleaners like Loyera can help you do all this by getting feedback from customers on the quality of your service and your value proposition.  

A top loyalty software allows dry cleaners to easily assign rewards to customers on purchases, add customers to loyalty program, send notes and reminders to customers, send promotions and offers to patrons, and incentivize employees and customers to get more people enrolled in the loyalty program.

Comments

  1. sucheta kapoor15 November 2018 at 22:37

    Nice one ! Professional cleaners are beneficial for the Carpet Steam Cleaning in Dandenong. Rather than manual cleaning services at home, we should prefer to have professional cleaning services by the expert cleaners.

    ReplyDelete

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