Who All at a Company Should Enlist Customer Loyalty

Businesses running loyalty programs are often faced with the question that, ‘who all should participate in enlisting customers to their loyalty program?’

There is not one answer to it, but an ideal way would be to have all the employees participate in one manner or another and be connected to your Loyalty Management Software, so that they can be rewarded for their efforts.

Loyalty of customers is not achieved by just enrolling them in the loyalty network database.

It is important to offer good products and services at good prices and address pain points of customers to satisfy them and turn them into loyal customers.

Here’s how various people at your company can contribute to gain customers’ loyalty.

Product managers and merchandizers

Merchandizers need to understand preferences of customers and produce and stock inventory to support that. They can get user preference data from the Loyalty and sales software.

Customers are likely to return to a store they know will have the kind of goods and services they are looking for. Customer basket size can also be increased by offering complimentary products.

Sales and operations persons

Sales associates at an outlet or service business should offer good services like buying suggestions, easy returns, help in understanding the merchandize, and addressing other pain points.

Feedback on customer service can be taken through your Loyalty Management Software.

A satisfied customer is more likely to return. Customers also feel more confident in recommending a merchant to others when they themselves have received good services.

Marketing

Marketing team should strategize a loyalty program that benefits both company and customers. The program should be attractive and engaging to ensure that a high rate of customer retention is achieved, customer basket size is increased and more referrals are gained.

Marketing team should create ads and other promotional collateral to educate customers regarding the loyalty program and how customers can get maximum benefits from it.

Marketing team should also send promotions and offers to loyal customers to bring them back to the store.

The marketing message should be customer-oriented.

Cashiers

When customers make payments, that is the time to pitch about the loyalty program and help them enrol in the same. Customers should be able to enrol and avail benefits at the point of sale.

Besides these prominent profiles, all business decisions should be taken and services and products should be delivered to satisfy customers and gain their loyalty and advocacy in the long run.

Also, your Loyalty Management Software should be accessible to all the involved employees to gain user data and feedback. This helps in optimizing future offerings.